The Apple iPhone
The Apple iPhone is, to date, the most advanced mobile device available. The Apple iPhone is so much more than just a mobile phone. The Apple iPhone combines an MP3 player, a digital camera, an internet browser, and a mobile phone into one slim device. After the initial iphone availability was announced by Apple, Apple subsequently upgraded a number of features on the Apple iPhone, making the iphone even more attractive to potential users. With increased battery life and an upgraded touchscreen, the Apple iPhone can now outperform any competitor’s mobile devices, including some computers. While the price of the Apple iPhone is considerably more than any other mobile device, the diversity of functions the iphone can perform should help to ease the cost anxiety of even the most frugal consumer. Consumers have two different iphones to choose from to suit individual needs. The 4GB iphone retails for $499 while the 8GB iphone retails for $599. Perhaps the only prohibitive factor for consumers is the iphone availability, which is only through AT&T Mobile. Up through 2008, iphone availability is secured exclusively through AT&T Mobile, which means that users will either have to sign a two year contract with AT&T Mobile or patiently await the dissemination of the iphone to other mobile service carriers. When Apple initially announced the creation of the iphone, in January of 2007, Apple devotees and mobile device enthusiasts alike eagerly awaited iphone availability, which was slated to come six months after the iphone’s introduction. Now, the only question of iphone availability is whether Apple can increase production of the Apple iPhone in order to meet the demand for the device. AT&T Mobile has attempted to guarantee a reliable mobile network, including a wireless internet network to accommodate the internet function of the iphone, and service plans to suit every individual user in order to garner a large customer base for the Apple iPhone. Apple executives have repeatedly communicated Apple’s confidence in AT&T Mobile as the exclusive carrier for the iphone, attempting to instill in consumers the idea that the best mobile device is exclusively paired with the best mobile service carrier. Consumers hoping to have the mobile world quite literally at the touch of a button will be highly satisfied with the capabilities of the Apple iPhone, which provides all the standard mobile phone functions with a number of innovative new functions.